The Igora Royal High Definition Technology features high-definition pigment matrices for clearest tone direction. enhanced true-to-swatch results. amplified intensity and maximum coverage.
- Stunning. Precise and Intense Color Results
- 40 NEW beautiful shades
- Absolute true-to-swatch results
- Up to 50% longer color retention*
- Up to 25% brighter color vibrancy**
- Fashion colors with up to 70% white hair coverage and with the highest vibrancy on coppers. reds and violets
- Perfect color equalization. even on porous hair
- The clearest lifting shades and advanced care. for maximum contrast & shine
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