Joico Blonde Life Violet Shampoo (For Cool, Bright Blondes) 1000ml/33.8oz

A brass-neutralizing shampoo for blonde hair Creates a rich lather to gently cleanse hair while instantly banishing unwanted yellow tones Instantly cools brassy tones & brightens cool blonde hair Harnesses Smart Release Technology to continuously release Rosehip Oil, Arginine & Keratin Helps repair, strengthen & protect hair from the cumulative effects of daily styling Formulated with Monoi Oil & Tamanu Oil to deeply hydrate hair & fight frizz Provides incredible slip & detangling Keeps hair nourished & healthy-looking with brilliant shine Free of SLS/SLES sulfates