Moroccanoil Color Care Shampoo 33.8 oz / 1 Liter | Preserves Color & Vibrancy

Extend the life of your color?while?improving hair’s integrity?and?boosting shine. This?pH-balanced.?sulfate-free?shampoo gently cleanses while minimizing the absorption of substances that interact with color and is powered by proprietary technology to provide superior color retention.?ArganID? helps repair and seal the cuticle?to lock in color. while an?Environmental Protection Blend?combines the benefits of pomegranate extract and a sun protection quat to?help protect against color loss and damage?caused by sunlight and environmental aggressors. 90% of users noticed?healthy-looking shine?in just one use.*

Sulfate. phosphate. and paraben-free.? Bottles made of 50% post-consumer recycled material. PETA-certified cruelty-free.

Directions?
Massage through wet hair and scalp. Rinse well. Repeat if needed. Follow with Moroccanoil Color Care Conditioner.

FAQ

Why does color-treated hair require a specific shampoo and conditioner?

In order to work. permanent haircolor must open the cuticle to penetrate deep into the hair fiber and deposit oxidative dyes to achieve prolonged color longevity. Moroccanoil Color Care Shampoo and Conditioner formulas not only reseal the cuticle to help repair the hair after a color treatment. but also support and improve color retention.

When used after Moroccanoil color service. do Moroccanoil Color Care Shampoo and Conditioner extend the longevity of the color?

Yes. Moroccanoil permanent and demi-permanent color provide 9 weeks of salon-fresh color. To best care for and extend the longevity and vibrancy of your color between salon visits. use Color Care Shampoo and Conditioner to maintain color at home.

What is the difference between the color-safe benefits of all other Moroccanoil shampoos and conditioners and the new Moroccanoil Color Care Shampoo and Conditioner?

Color-safe testing ensures the formulas tested do not pull or degrade haircolor. Our new Color Care formulas are specifically formulated to optimize color retention for 10+ washes. protecting haircolor against external aggressors as well as providing the ultimate care that color-treated hair specifically requires.

How can the ingredients in Moroccanoil Color Care Shampoo and Conditioner protect against daily aggressors in a rinse-off formula?

Our Color Care Shampoo and Conditioner are formulated with an Environmental Protection Blend containing pomegranate extract. which infuses antioxidants and polyphenols into the hair to combat the effects of environmental aggressors. as well as a sun protection quat that creates a protective veil around hair strands to absorb UV rays. helping to prevent damage and color degradation caused by sun exposure of the hair.

What is the sun protection quat and how does it work?

Our sun protection ingredient is a quat. This means it is a positively charged molecule that absorbs UV rays to prevent them from reaching strands and the cuticle. helping to prevent and protect against damage and color degradation caused by sun exposure.

Do the new Moroccanoil Color Care Shampoo and Conditioner have the same formulas as the existing Moroccanoil Color Continue Shampoo and Conditioner?

No. At Moroccanoil. we strive to create the best formulas that provide superior results for professional stylists and consumers alike. We have developed new formulas with high-performing ingredients that provide an outstanding experience in the shower and in the chair along with improved color retention results. The existing Moroccanoil Color Continue Shampoo and Conditioner will be fully discontinued upon the launch of the new Color Care Shampoo and Conditioner.