Joico Colorful Anti-Fade Shampoo 10.1 oz | Preserve Hair Color | For Long-Lasting Color Vibrancy | For Color-Treated Hair

Joico Colorful Anti-Fade Shampoo 10.1 oz | Preserve Hair Color | For Long-Lasting Color Vibrancy | For Color-Treated Hair

Joico Colorful Anti-Fade Shampoo provides a luxurious. thorough cleansing without the harsh ingredients known to strip hair of precious vibrancy and much-needed moisture.

Color vibrancy lasts up to 8 weeks* Free of SLS/SLES sulfates Gently cleanses color-treated hair.

Joico’s Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity – the kind of color care that delivers smooth. shiny. vibrant results on a daily basis.

• Color vibrancy lasts up to 8 weeks*
• Free of SLS/SLES sulfates**
• Provides UV protection for longer-lasting color
• Increases shine. manageability and strength
• Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo
• SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
• When using Colorful Glow Beyond Anti-Fade Serum
• Against combing breakage on damaged hair